Ram Jadhav
Toxic Movie Day 14 Collection The Yash Raj starrer Toxic: A Fairy Tale for Grown-Ups has completed two weeks in theaters, and the numbers tell a clear story of a film that opened big but has cooled off considerably as it enters its second week.
Toxic Movie Day 14 Collection
Toxic collected around ₹0.7-0.75 crore nett on its 14th day in cinemas (Tuesday, September 8) as per various trade trackers. This is one of the worst single-day numbers for the film since its release, with the occupancy in the modest 18-20% range, across the country. The film was playing on about 1,290 to 1,340 screens this day, down sharply from the tens of thousands of screens it had its opening week.
With this, the film’s total India net collection has crossed the ₹247 crore mark. The gross collections in India are at around ₹295 crore.
Performance by Language
The Hindi version is still the strongest market for the film with close to 148-149 crore nett so far. Next is Kannada, at around Rs 60-61 crore, with smaller numbers from the Telugu, Tamil and Malayalam versions.
The Big Picture: Week One vs. Week Two
Toxic’s second week is the opposite of its first week:
Its opening day alone amassed over ₹100 crore, one of the biggest single-day openings of the year.
The extended opening week (Days 1-7) has collected around Rs. 239 crore net in India.
By comparison, Days 10 to 14 together added only around ₹13 crore – less than the film made on its opening day alone.
The steep fall after such a blockbuster debut is not unusual for big-ticket releases. But the magnitude of the decline here, with daily collections falling 60-65% at multiple points, has raised questions among trade observers about the film’s ability to sustain a long theatrical run.
Global statistics
Toxic has now grossed over ₹338 crore worldwide, including overseas collections of about ₹43 crore. With the film made on a budget of around ₹400-600 crore (industry estimates, not officially confirmed), the road to profitability still looks long and a lot will depend on the performance of the second weekend and overseas extended runs.
Day-Wise Collection Trend (India Net, Approximate)
Here’s how the film’s daily net collections have moved since release, based on aggregated trade tracker data:
| Day | Net Collection (₹ Cr, approx.) | Notes |
|---|---|---|
| Day 1 | ~101 | Massive opening, crossed ₹100 Cr mark |
| Day 2 | ~38 | First-day high failed to hold |
| Day 3 | ~27 | Continued weekend slide |
| Day 4 | ~24–25 | First working day dip begins |
| Day 5 | ~23 | Weekday collections stabilising lower |
| Day 6 | ~5–9 | Sharp first-Monday drop (60%+ fall) |
| Day 7 | ~9 | Marginal recovery on Friday |
| Day 8–9 | ~5–6 | Second-weekend uptick, then fade |
| Day 10 | ~2 | Lowest point of the run so far |
| Day 12 | ~2.8 | Second Saturday bump |
| Day 13 | ~0.9 | Second Monday |
| Day 14 | ~0.7–0.75 | Second Tuesday, near-flat vs Day 13 |
The table makes the pattern obvious: after an extraordinary opening weekend, Toxic has settled into a low-collection groove typical of films that front-load their business into the first few days rather than sustaining word-of-mouth growth.
Occupancy Trends on Day 14
Trade reports place overall national occupancy on Day 14 at around 18–20%, a steep fall from opening-week levels that were well above 50% in several circuits. That said, occupancy wasn’t uniform across the country:
- The NCR (Delhi) and Mumbai circuits demonstrated a relatively greater evening and night show trend, suggesting that the film still has some urban multiplex demand.
- Regional language versions of the film particularly Kannada, were still drawing relatively steady, if modest, audiences in their home markets when compared to the audiences in the Hindi belt.
- Morning shows across most centres were still very thin, and the audience began to show more interest in the evening shows.
This is a typical pattern for big budget releases, after the first wave of audience interest settles, the film is left to cater to a much smaller audience.
Language-wise breakdown
As Toxic was released simultaneously in Kannada, Hindi, English, Telugu, Tamil, and Malayalam, the India net collection is segmented across the markets:
- Hindi: ~₹148-149 crore
- -The most significant contribution (as the film was marketed as a pan-India release).
- Kannada: ~₹60-61 crore
- -The home market performance that has been relatively resilient
- Telugu: ~₹25 crore
- A good number for a film with a non Telugu lead cast.
Tamil, Malayalam, English: Above segments contribute to the overall total in smaller proportions (but non-negligible).
What differentiates the first week from the second week for Toxic?
According to trade analysts, the biggest talking point for the second week of Toxic is the biggest gap for the first week of any film ever:
First week extended (days 1 – 7): ₹239 crore net
Second week (days 8 – 14): about ₹8 crore net, a drop of over 96% from week to week
A drop like this in week on week collections is rare, even for huge openers. This suggests weak content driven audience word of mouth for such a large scale star cast film. Trade analysts believe that this drop is due to mixed reviews and a complex convoluted narrative. However, considering the opening week collections, the film made huge portions of its reported budget after a week of release.
FAQs
Q: What was the collection of Toxic on Day 14 in India? A: The movie earned around ₹0.7–0.75 crore net in India on Day 14. It has touched ₹247 crore with total India net collections.
Q: What is the total collection of Toxic in the world after 14 days? A: Rs 338 crore was the total worldwide gross with Indian gross around ₹295 crore and overseas gross around ₹43 crore.
Q: Is Toxic a hit or flop? A: Trade analysts are still silent on the movie. It managed to recover a major part of the production cost in the first week, but it showcased one of the highest falls among other big budget movie releases in the second week.
Q: What is the highest earning version of Toxic? A: Of all the versions, the Hindi version grossed around ₹148–149 crore, followed by Kannada which grossed around ₹60–61 crore.
